What will get me first in search engines?
A question that we are frequently asked! Well firstly let’s get the bad news out of the way - there is no overnight solution to ensuring first page listings on popular search engines.
Search Engine Optimisation (SEO) is a very complex subject that most people don’t understand, and to make matters worse there are many unscrupulous companies out there who will promise results that simply aren’t achievable! Claims such as they can get your website into first position in Google instantly seriously won’t happen! However, the balance of your bank account will reduce significantly should you fall foul of any offers that sound too good to be true! But these types of companies get away with it as they play on peoples lack of understanding and their desire to get their business up there.
So how does it work and how do you know who you can trust? Firstly bear in mind that any SEO work can take months, and years in some cases, to take effect and get you into that dream position! Your entire website needs to be fully optimised for best performance. Some of the work will involve recoding the raw website files and other intense methods, which can only be done by SEO professionals. Other areas of the work such as writing exceptionally thought out keyword rich content, writing appropriate page titles and descriptions, link building and social network integration can however be done by website owners themselves.
Be sure to keep your site up to date!
A news system or blog is a great way of adding new, enticing and relevant information to your website whilst giving the search engines a whole new page of information to browse and index. Give people a reason to return to your site and to your company time and time again by keeping your virtual shop window fresh!
And whilst it is going to require time and commitment, the results will be well worth it in the end!